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Articles from Hotel Industry Experts Page 3 presented by Hotel News Resource



Market Report U.S.

STR Trends in the Hospitality & Lodging Industry - By Sean Skellie

Our clients typically want to understand the current and past trends of the lodging industry and how it may impact their project or its ownership structure and overall financial performance. To this point, Grey Hospitality has collected industry data on the past few years and placed in this addenda items to our research.



Metasearch Marketing

How Metasearch Marketing Can Help Your Hotel - By Pete Dimaio

While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.



Artificial Intelligence

Navigating Challenges of AI and Maximizing Value in the Service Sector - By Nicole Rosenkranz

Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector.




Hotel Marketing Strategies

Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.


Travel Market Life Podcast

Podcast - April Hospitality Review: Challenges in Service & Delivery, IHTF 2024 and Booking.com's Cancelled Sustainability Programme

In our April 2024 edition, we had the pleasure of hosting a panel of experts who shared their invaluable insights on the pressing issues facing our industry today. From sustainability to marketing strategies and the digital transformation of hotels, we covered it all. Let's dive into the key takeaways from this enlightening discussion.


P2P Solutions

On-the-Go and In-the-Know: Why Mobile Procure-to-Pay is the Key to Gaining a Competitive Advantage in Hospitality - By Johannes Vocke, CFO, FutureLog

For many hotels, procurement advancements are being made possible through the use of e-procurement: Web-based solutions that facilitate end-to-end purchasing activities. Now that over half of workers globally use smartphones for business-related tasks, P2P software (also known as e-procurement) with mobile support offers even greater flexibility for hotels aiming to transform their processes digitally.